Not personally offended, but when a company makes a big stink around several gross exaggerations (performance, price, availability) it's not hard to understand why folks are kicking up their own stink.
Nvidia could have said "we're prioritizing enterprise" but instead they put on a big horse and pony show about their consumer GPUs.
I really like the Gamer's Nexus paper launch shirt. ;)
My (uninformed) perception is that their “gaming” marketing department does their best to hype their gaming stuff that they have, while their senior leadership is in charge of whether they ship reasonable quantities of it, and, as an NVDA investor, they’re clearly making the right choices there. It sucks for gamers that the same silicon is useful for both gaming and AI, but that’s the situation.
If they believed they were going to continue selling AI chips at those margins they would:
- outbid Apple on new nodes
- sign commitments with TSMC to get the capacity in the pipeline
- absolutely own the process nodes they made cards on that are still selling way above retail
NVIDIA has been posting net earnings in the 60-90 range over the last few years. If you think that's going to continue? You book the fab capacity hell or high water. Apple doesn't make those margins (which is what on paper would determine who is in front for the next node).
And what if Nvidia booked but the order didn't come. What if Nvidia's customer isn't going to commit? How expensive and how much prepayment is needed for TSMC to break a new Fab?
These are the same question Apple Fans asking Apple to buy TSMC. The fact is isn't so simple. And even if Nvidia were willing to pay for it TSMC wouldn't do it just for Nvidia alone.
Yes, if they wanted. They have had years to make that decision. They have enough knowledge. Their profits are measured in billions. But in order to maximize profits, that is not good because it is better to throttle supply.
Nvidia could have said "we're prioritizing enterprise" but instead they put on a big horse and pony show about their consumer GPUs.
I really like the Gamer's Nexus paper launch shirt. ;)