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> I hate ads

> The only entity you're hurting are the advertisers using Google.

That’s fine. Advertising is cancer. Reducing advertisers’ ROI is good too.

You don’t hate ads if you’re spending $500k on them. You just hate receiving ads, which makes you hypocritical.






Well, in today's reality you need a job to at least pay rent. And employers need advertising to make money to pay their workers.

It's factually impossible to live in modern society without participating in ethically questionable activities at least indirectly.


DuckDuckGo is profitable without targeted ads.



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